Location: Piazza Vittorio Emanuelle, Rome
It’s that time of the year when blossoms are everywhere. Or at least in Italy, as we just came back from Rome. Ron and I spent a few days there experiencing the Roman spirit, but I will cover this in an upcoming travel post.
What I want to tell you about today is one of H&M’s exclusive collections which comes out every April – the Conscious Exclusive. It’s my favorite exclusive collection from the brand’s portfolio, firstly because it’s made of recycled materials, and secondly because it’s always so romantic and feminine. And honestly, to me creating something so beautiful and delicate from reused materials, is pure art.
Remind yourself of the sustainable dress I bought last year.
Interestingly, the fine polyester BIONIC® featured in some pieces from the collection is entirely made of recycled plastic collected from coastal waste. Hence, for the first time H&M presents a set of three eco certified perfume oils. The fragrances are unisex and can be used individually or mixed together for a more varied play with the senses.
I’m telling you all this with such a great passion as I truly admire the collection! Especially, after seeing it in its entirety at the H&M showroom. It will be available for purchase on April 20th online and in selected stores. If you can experience it, go and do it. I am sure you will love it as much as I did.
Have you found your favorite piece from the H&M Conscious Exclusive Collection already?