HM conscious exclusive dress 2017

Location: Piazza Vittorio Emanuelle, Rome

It’s that time of the year when blossoms are everywhere. Or at least in Italy, as we just came back from Rome. Ron and I spent a few days there experiencing the Roman spirit, but I will cover this in an upcoming travel post.

What I want to tell you about today is one of H&M’s exclusive collections which comes out every April – the Conscious Exclusive. It’s my favorite exclusive collection from the brand’s portfolio, firstly because it’s made of recycled materials, and secondly because it’s always so romantic and feminine. And honestly, to me creating something so beautiful and delicate from reused materials, is pure art.

Remind yourself of the sustainable dress I bought last year. 

Rome 2017 HM conscious exclusive dress HM exclusive dress

Interestingly, the fine polyester BIONIC®  featured in some pieces from the collection is entirely made of recycled plastic collected from coastal waste. Hence, for the first time H&M presents a set of three eco certified perfume oils. The fragrances are unisex and can be used individually or mixed together for a more varied play with the senses.

HM conscious exclusive dress Italian blogger HM conscious exclusive 2017 H&M conscious exclusive dress 2017

I’m telling you all this with such a great passion as I truly admire the collection! Especially, after seeing it in its entirety at the H&M showroom. It will be available for purchase on April 20th online and in selected stores. If you can experience it, go and do it. I am sure you will love it as much as I did.

Rome flowers H&M conscious exclusive 2017 Furla flowers bouquet HM conscious exclusive 2017 dress Flowers of Rome HM conscious exclusive 2017 Rome HM conscious exclusive 2017

Have you found your favorite piece from the H&M Conscious Exclusive Collection already?


Denina ♥



Hi there! This dress is gorgeous! Ive been searching for a dress for my cousin’s June wedding; would this be appropriate? I would wear it in the evening.
How is the cut and fit? I have a ton of H&M pieces and they range from a size 2-6 depending on the cut and fit.
I am 5 feet tall, 34C, small but curvey (italian blood lol)
I look forward to hearing from you!


Hi, Mena! To be honest, I think this dress has been made for tall people. I’m 164cm tall and I feel like it would have better if I was some 5cm taller. In terms of sizing, this one is EU36. This is the size I usually wear, so it’s good. Hope this helps! Good luck with finding you perfect wedding guest dress! :) And thanks for stopping by!

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