One of the best things I’ve done for myself is change my perspective on sports. I now exercise and move, not to just look good, but to feel good. And I truly believe that this is the right perspective and understanding that we all should have. On this occasion, this week you will find me … Continue Reading

MADE FOR SUMMER by Denina Mártin Collection

Summer makes us more beautiful, happy and more in love with life. That is why we always anticipate it with such excitement and desire. That’s why we created a whole collection made for Summer. With clothes, as always, made of natural materials and in cuts that bring freedom and comfort. The colors are neutral and … Continue Reading


At the end of April – for the third time – we did a pop-up shop event at Bulgaria Mall where we stayed for a week. During the week-long event, we had the opportunity to show the latest Denina Mártin Collection Summer 2023. We met many of our customers, which for me personally is the … Continue Reading


Recently, Fashion Days challenged me to make a selection of 3 Spring/Summer trendy looks that look elegant. The occasion? The great MID SEASON OFFERS that are now offering online. I would be curious to know which trendy look you like best. Black & White It’s a trend I’m noticing is getting more and popular, although … Continue Reading

Spring Mood at Isla Hennes

As I recently shared, this spring H&M invites us to the world of Isla Hennes – a mythical island filled with stunning landscapes and endless style possibilities. Part two of the Spring release is already in stores and online, and you can find your island style to match your mood. I personally love this dress! … Continue Reading

H&M Innovation Re-Enchantment Story Editorial

On a gloomy and cold day last week, “Momichetata Ot Grada” took Denitsa Stoyanova (@mom.aroundtheworld) and myself for a photoshoot day with fashion photographer Diliana Florentin (@dilianaflorentin). The reason was the upcoming H&M Innovation Re-Enchantment Story collection. This limited edition collection is inspired by the magic of stones and pays even more attention to sustainability … Continue Reading