H&M Innovation Re-Enchantment Story Editorial

On a gloomy and cold day last week, “Momichetata Ot Grada” took Denitsa Stoyanova (@mom.aroundtheworld) and myself for a photoshoot day with fashion photographer Diliana Florentin (@dilianaflorentin). The reason was the upcoming H&M Innovation Re-Enchantment Story collection. This limited edition collection is inspired by the magic of stones and pays even more attention to sustainability … Continue Reading

SPRING INSPIRED BY ISLAND LIFE

Spring inspired by Island life. I quite like it to be honest. That’s the entire idea behind H&M’s Spring collection which takes us to the so called Isla Hennes – a quiet dream place, far from city worries and full of well-dressed women. Seems perfect to me. :) This is the look I picked from … Continue Reading

DENINA MÁRTIN COLLECTION SPRING 2023 IS HERE

Yesterday, we launched Denina Mártin Collection Spring 2023. This release is all about timelessness and classic style with patterns and cuts that have stood the test of time. Each garment itself has its small and delicate accents that make it what it is. The feeling of underlined femininity comes from the radiance of the woman … Continue Reading

Hollywood Glamour with H&M Studio SS23

On March 2 the H&M Studio Spring/Summer 2023 launches online and in selected stores. It features this creative new take on Hollywood glamour and the joy of dressing up, starring a rising pop music icon – Kali Uchis. The collection is inspired by modern megastars, and is infused with ultramodern, show-stopping silhouettes and timeless Hollywood … Continue Reading

THIS LINEN SUIT IS PERFECT

There are pieces that are simply timeless, and I love the idea of building a wardrobe based on those timeless pieces. Like this linen blend suit made of 100% natural fibre that I wore in Mexico. It has a perfect fit and comes in a stripe pattern. The fringe detailing gives it a very bohemian … Continue Reading

THIS IS MY HAPPY COLOUR AT THE MOMENT

There are moments in my style journey when I get really into something. Like green. I can say this is my happy colour at the moment. I feel good wearing it. I do have a soft spot for sage green, olive green, lime, pistachio and many of those natural types of greens. Maybe the colour … Continue Reading