This outfit is not  about fashion or trends. It’s about something much more important. Today Bulgaria Mall and I are going out of our fashion world to support a cause that concerns one out of every 8 women.

October is the world month of Breast Cancer Awareness and Bulgaria Mall is hosting the pink month to support “One in 8” Foundation and AVON in reminding women how important early detection is. The week between October 23rd and October 30th is the event closing week, when a special pink corner will open at Bulgaria Mall to inform women about the disease, the early detection and the importance of supporting those suffering from it. As a part of the initiative, AVON will donate 100% of its pink products profits to “One in 8” Foundation. If you also want to support it, you can order products from the special pink series.

I myself felt I need to engage in this  cause and spread the word even further by wearing the pink shirt. One of every 8 of us is potentially threatened by the disease – it could be your friend, your neighbor, your mom or even you. And each woman diagnosed with breast cancer needs more than just treatment. She needs someone to be by her side. With over 46 000 women diagnosed just in Bulgaria, the chance of knowing one of them is too big to ignore it. Give your support, understanding and love to those who need it. And last but not least, come along between 23rd-30th October in Bulgaria Mall to join the talk and help us spread the word!

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Dear ladies, each of us could wear the disease underneath her coat. Be aware, do your regular medical examinations, and don’t forget that early detected, breast cancer is 100% curable. 

Many thanks to Debenhams, Esprit and Pronta for supporting the Pink Month Initiative!

Have a blessed day,

Denina Pink Ribbon



Howdy! Do you know if they make any plugins to protect against hackers?
I’m kinda paranoid about losing everything I’ve worked hard on. Any


Thank you for posting about such an important cause <3


Such a great post bringing attention to such a great cause. One in Eight is such a scary statistic!


What an amazing way to support this cause. Have you thought about vlogging about it?

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