Less than two weeks ago I was invited to take part in a photo project. The reason was the upcoming designer collaboration Simone Rocha x H&M . Together with a team of professionals (see credits below) we created a fairy tale world and those two romantic looks here.
Simone Rocha herself has a very clear vision on her collection and how to style it, as she describes layering as one of the key elements here. Every piece of clothing is beautiful but even more beautiful when layered with other pieces from the collection.
The collection is an amalgamation of a decade of design – a cross-pollination of Rocha’s sensibilities and signatures. A tribute to Ireland, Hong Kong, texture, shape, tactility, history, family, intimacy and joy.
Apart from releasing a women’s collection, Simone Rocha has also designed her first men’s collection, аs well as her first kids’. Simone Rocha x H&M will be available exclusively online on 11.03 at hm.com
Here are a few pieces from the collection that I love:
Shop the collection: Simone Rocha x H&M
Photography & Art Direction — Slav & Huben / @slav.huben
Video & Music — Nikolay Novakov / @niki_novakov
Makeup — Alina Manova / @alina_manova
Hair — Milen Ivanov / @milenivanovhair
Production Assistant — Yana Lambreva / @yanalambreva
Assistant Photography — Tsvetan Ignatovski & Aleksandra Ivanova / @tsvetan.ign @alexsandra.iv
Floral Arrangements — Lady Flower / @ladyflowerart