On March 10th I took off to a journey that made me really excited. I was invited by H&M to join them for a global event in Sedona, Arizona. An event devoted to the H&M Studio SS19 collection and the glam explorer girls. It was what they initially called – an immersive theater. The collection was gradually introduced with no fashion shows but inspiring women and musicians wearing it, amidst an inspiring location. It was more about experiencing H&M Studio SS19 than just seeing it.
I arrived at the enchanting Enchantment Resort. If you have been following it all on Instagram, you must have noticed the location was quite an inspiration on its own – nestled between Sedona’s red rocks. A place known for its Vortexes – “swirling centers of energy that are conducive to healing, meditation, and self-exploration.”
The 3-day event was like no other I’ve ever been to. It started with a bus trip to Sedona, all of us listening to a specially recorded radio telling magic stories of the area. This was just a prep to it all, which included a synchronized swimming performance, a BMX stunt show, and an enchanting performance inside a teepee by British girl band The Staves. The first morning I even found this The Sedona Astrologer Sky Paper on my doorstep – also part of the well-thought of H&M Studio experience.
Unfortunately, due to rain, some of the activities got cancelled, but the final dinner had no obstacles to impress me once again. The elegant dinner set up was followed by a wild dance performance of women dressed up in the collection moving around magical man-made juniper trees. Then, emerging singer Maggie Rogers came out to make the atmosphere intimate and quite emotional. My newly made blogger friends and I finished the night by dancing and having fun, but it did not last too long. On the next morning I had a scheduled photoshoot with the collection, so I needed to rest. Some of the photos you see here were taken by Melodie Jeng as part of that photoshoot.
To see details around the whole trip to Sedona, Arizona and the event, watch my Instagram Stories.