Location: Terra Residence, Sofia
The previous weeks have been busy and tense, because I had to organize so many things. Like one of the very crucial projects for me this summer – the advertorial campaign for Bulgaria Mall.
The photoshoot took place a week ago and was a fun experience, because it was scheduled for the morning after we came back from our trip to Kavala, and it was on Ron’s birthday. A lot of emotions and last minute calls. And I can’t help but say how thankful I am that he spent the day supporting and helping me.
For this campaign we took inspiration from the bohemian style. Unpretentious, spontaneous but yet elegant and classic. Make-up was natural. Barely there. Hair was seemingly undone. Yet perfectly done. All this thanks to Greta Stefanova – our make-up artist who did a fantastic job. However, for me the bohemian style is a synonym for Summer, so we called the entire theme #BohoSummer. I did the styling for all of the outfits, and below I’m sharing all the details with you, including the backstage photos Ron took on the day.
Top & Trousers – Esprit
Belt – PennyBlack
Shoes – Punto
Bracelets & Earrings – H&M
Bag – Esprit
Dress – Esprit
Bracelets & Earrings – H&M
Bag – Pronta
Dress – H&M
Shoes – Punto
Jewelries – H&M
Dress – United Colors of Benetton
Belt – PennyBlack
Jewelries – H&M
Bag – Pronta
Top – United Colors of Benetton
Belt – Tom Tailor
Jeans – H&M
Shoes – Punto
Hat – H&M
Dress – H&M
Belt – PennyBlack
Bag – Pronta
Jewelries – H&M
The campaign will be running throughout the Summer, and will involve print, digital and billboard placements.
Do you have a favorite #BohoSummer look?
Love,
Denina ♥
Thank you Bulgaria Mall for this opportunity, and Panic Studio for the amazing work you’ve done.
