HM conscious dress
HM conscious

The world has paused. Barely have I imagined this was coming in 2020. But it happened and I want to believe it’s for a good reason. I always try to seek the good in people and situations. It helps living a happier life. One thing I certainly notice in this current situation is maybe we humans really needed this pause button. The world has been crazy overproducing and over-polluting our planet. Everyone was thinking more about themselves and financial pursuit without paying attention to what’s going on in our real home – Earth. And now, frightened by a disease, we all paused. But thanks to it Earth started healing – slowly. Everyone is talking about hearing birds singing in big cities, sky getting more blue and waters becoming clearer.

We stopped and She started recovering.

I do feel this is a topic we all need to go deeply into. I do feel it’s a moment to finally stop and think about what we are causing to our Planet and how much of it is worth it. Right in this very moment when we really have the time to.

HM conscious
HM conscious

In fact, H&M Conscious Exclusive collection is coming out today and also gives a great perspective on this topic. We all can make a better living by following the simplest philosophy:

Reduce. Reuse. Recycle.

And this is what this collection is about. With it H&M once again proves they can reduce their impact by using the eco-friendlier fabrics like TENCEL – biodegradable and taking much less recourses to produce in comparison to other fabrics. Or like the raw denim used for those classic jeans that I like so much. Hence, they also reuse, because the earrings I’m wearing are old unsold H&M jewelries which have been recycled and repurposed.

I always like to say that this collection is showing us sustainability is possible and achievable. It just takes a collective effort: to have people recycle their clothes and to have more fabric suppliers producing eco and sustainable fabrics, so brands can become more sustainable themselves. Honestly hoping for a better future in fashion and overall sustainability. ♥

HM conscious
HM conscious

Look 1

Dress – H&M Conscious Exclusive

Earrings – H&M Conscious Exclusive

Shoes – Stradivarius (similar)

Bag – Ulla Johnson


Look 2

Dress – H&M Conscious Exclusive

Bag – Ulla Johnson

Shoes – Stradivarius (similar)


Love,

Denina ♥

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