H&M STUDIO AW16: EMPHASIZED FEMININITY

Last week I talked about the Folklore Romance behind H&M Studio Collection for Autumn/Winter 2016. However, being inspired by Swedish culture and folklore, it splits into a several motifs. Today, I am exploring a second one. This second interpretation of the mix Swedish culture and fashion captures with its emphasized femininity. It’s full of neutral and earthy … Continue Reading

H&M STUDIO AW16: FOLKLORE ROMANCE

On September 8 H&M is launching its STUDIO Collection for Autumn/Winter 2016. For those of you unsure what H&M STUDIO is – it’s the opportunity of selected creatives to outspread their talent and free their imagination, creating a high-end limited collection at affordable prices. A decision that has won H&M a good dose of respect and … Continue Reading