The shooting set

Location: Terra Residence, Sofia

The previous weeks have been busy and tense, because I had to organize so many things. Like one of the very crucial projects for me this summer – the advertorial campaign for Bulgaria Mall. 

The photoshoot took place a week ago and was a fun experience, because it was scheduled for the morning after we came back from our trip to Kavala, and it was on Ron’s birthday. A lot of emotions and last minute calls. And I can’t help but say how thankful I am that he spent the day supporting and helping me.

For this campaign we took inspiration from the bohemian style. Unpretentious, spontaneous but yet elegant and classic. Make-up was natural. Barely there. Hair was seemingly undone. Yet perfectly done. All this thanks to Greta Stefanova – our make-up artist who did a fantastic job. However, for me the bohemian style is a synonym for Summer, so we called the entire theme #BohoSummer. I did the styling for all of the outfits, and below I’m sharing all the details with you, including the backstage photos Ron took on the day.

The Make up artist
Clothes for boho summer Bulgaria mall
Residence Tera Sofia
Boho Summer 2018 Denina Martin
Boho Summer Bulgaria mall model

Top & Trousers – Esprit

Belt – PennyBlack 

Shoes – Punto

Bracelets & Earrings – H&M 

Bag – Esprit


Bulgarian influencer Denina
Behind the scene Denina Martin
Boho summer Campaign for bulgaria mall
Bulgarian influencer Denina Martin

Dress – Esprit

Bracelets & Earrings – H&M

Bag – Pronta


Behind the scene for Bulgaria mall
Behind the scene photographer
Beautiful Denina Martin wearing dress

Dress – H&M

Shoes – Punto

Jewelries – H&M 


The shooting process for bulgaria mall summer campaign
Beautiful Denina Martin
Behind the scene Boho Summer

Dress – United Colors of Benetton

Belt – PennyBlack

Jewelries – H&M

Bag – Pronta


Texas style fashion blogger

Top – United Colors of Benetton

Belt – Tom Tailor

Jeans – H&M 

Shoes – Punto

Hat – H&M 


Film set for Bohosummer

Dress – H&M

Belt – PennyBlack

Bag – Pronta

Jewelries – H&M


Lady in red blogger

The campaign will be running throughout the Summer, and will involve print, digital and billboard placements.

Do you have a favorite #BohoSummer look? 

Love,

Denina ♥


Thank you Bulgaria Mall for this opportunity, and Panic Studio for the amazing work you’ve done.


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One comment

Reply

So many gorgeous outfits! Love the belted off-shoulder red dress, casual look that consists of a spaghetti strap top, high waisted skinnies and wide brim white hat, and spaghetti strap red striped white frock also belted! Perfect looks for summer!
XOXO,
Xenia
https://styledebates.com/

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